Our History

Established in 1827, Thomas Goode & Co. is a London institution, long recognised as a byword for opulent luxury and exquisite craftsmanship.

Thomas Goode & Co. have occupied 19 South Audley Street since 1845 and first opened their doors to Mayfair’s retail customers back in 1875. Designed by Ernest George, 19 South Audley Street was transformed into London’s foremost tableware emporium by Thomas Goode’s son, the enterprising William Goode, who travelled the world not just in search of the finest porcelain and bone china designs, but also providing a uniquely personal service to Europe’s great families; in the process endowing the business with a calibre of clientèle that endures to this day.

Thomas Goode & Co. is very proud of its long standing relationship with the British Royal Family which still continues today. In recent times Thomas Goode & Co. has provided bespoke china for Queen Elizabeth II and was commissioned in 1981 to create a dinner service as a gift to Their Royal Highnesses, the Prince and Princess of Wales on the occasion of their wedding.

Thomas Goode is proud to have been granted Royal Warrants by both Her Majesty Queen Elizabeth II and HRH The Prince of Wales, and this continues an honour that was first bestowed on the business as far back as 1863.

In recent times Thomas Goode & Co. has provided bespoke china for Queen Elizabeth II and was commissioned in 1981 to create a dinner service as a gift to Their Royal Highnesses, the Prince and Princess of Wales on the occasion of their wedding.

Always a Mayfair landmark, the twin Elephants of Thomas Goode & Co. have stood sentinel over South Audley Street since Victorian times and most recently one was lent as the centrepiece of the Sculpture Victorious exhibition at Tate Britain, in 2015.

Originally commissioned to stand at the entrance of Thomas Goode& Co’s court at The Paris Universal Exhibition of 1889, the Elephants of Thomas Goode & Co. were the largest commissions ever undertaken by the Minton pottery. These graceful animals stand 7ft tall, complete with ceramic howdahs and carved ebony stands, and are a tour de force of the potter’s art; and continue to be synonymous with the Thomas Goode & Co. brand – and with Mayfair itself – to this day.

Once the exhibition was over, the elephants were brought to Thomas Goode & Co. where they have been on display ever since.

Whilst the elephants are not for sale, the Thomas Goode showrooms are as rich in fabulously breathtaking china and porcelain as when the elephants first arrived all those years ago; and if they don’t give cause enough to visit the showrooms, Thomas Goode’s showrooms might give you the perfect reason to explore what else is on display inside the store alongside say hello to the two magnificent beasts that stand either side of the entrance to welcome you.

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